Heelan Catholic Schools Offer Lifetime Advantage

New Logo Tagline Promotes Heelan Brand
Posted on 11/07/2019
“A Lifetime Advantage” has been adopted as a new tagline for the Bishop Heelan Catholic Schools’ logo to strengthen the brand of the Heelan School System. 

“A Lifetime Advantage” replaces the tagline “Faith, Family, Knowledge, Service” a version created when the Catholic schools of Sioux City united into one system in 1998. After research and marketing meetings, the tagline was created to set Sioux City’s Catholic Schools apart from public schools.

The new tagline is what Heelan Catholic Schools stands for, according to Dr. John Flanery, BHCS president. 

“Our new lifetime advantage tagline boldly states the outcome of an education in our Catholic schools,” Flanery says. “We believe that students who are strengthened by faith, disciplined to learn, nurtured to serve others and supported by family and school have an advantage that supports them the rest of their lives.”

Student test scores and school successes make it an ideal time to unveil a new tagline, he adds.

“The completion of Bishop Heelan High School’s campus ushers in a new era in our system’s history,” he says. “Holy Cross, Mater Dei and Sacred Heart School have also advanced with technology and school improvements. We are all positioned for greater success”

Former BHCS Board Chair Mike McGowan, a Heelan grad and parent, suggested the tagline and it was vetted through BHCS leadership and the marketing and enrollment committee. It is now part of all school logos in the BHCS system for used by faculty and staff, vendors and more.